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Who NEEDS a digital reputation?
- Your personal reputation is at stake
- Small businesses can build a larger than life reputation
- How corporations can build a digital reputation
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BUILD a big digital reputation
- Strategies for engagement
- Strategies for creating content
- Strategies for distribution
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RESPOND to protect your digital reputation
- Protect and defend your reputation equity
- What to do in a crisis
- The new craft of publicity
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MONITOR and measure your digital reputation
- Monitoring and measurement tools
- Analyzing online conversations
- Improving content and distribution
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Comcast
Well before most other organizations, Comcast identified blogs as a useful early warning system to flag possible reputation challenges. Read about how Comcast's quick response to a service complaint online helped avoid a potential disaster.
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Zappos
Company culture is Zappos CEO Tony Hsieh’s top priority. Learn how he uses online micro-sharing platform Twitter to foster a people-oriented culture that builds dialogue between employees and customers.
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Stoneyfield
Discover how Stoneyfield has integrated its moral purpose of protecting the environment into its Web presence, promoting an image that inspires loyalty and reflects a desire to engage in dialogue with stakeholders.
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Alternative content
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"Larry Weber has made an important contribution to helping any leader understand how to manage and protect reputation in a digital world. The influences on reputation have spun out of control, and this book is a highly actionable approach to move from reacting to managing one of every organization's most important assets."
– Michael E. Porter, Bishop William Lawrence University Professor, Harvard Business School
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"In Sticks and Stones, Larry Weber presents a compelling look at the challenges of protecting corporate reputation in a world where company information can cross borders and gain momentum in an instant via the Internet. Drawing on his keen eye for communications trends, Larry offers practical advice for navigating this ever-changing environment. Corporate leaders would be wise to embrace his counsel."
– Ron Sargent, Chairman and CEO, Staples, Inc.
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"Businesses no longer control their brands. At best, they can influence the constituents who debate and define what a brand means to them. Larry Weber understood this dynamic long before most communications thought leaders. In Sticks and Stones he delivers practical advice that any leader can use to understand and shape reputation in this complex new world."
– Paul Gillin, Author, Secrets of Social Media Marketing
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"In today's interconnected world of social networking, 24/7 blogging and Twitter, a company's livelihood relies, in large measure, on its ability to build a reputable online presence. Sticks and Stones is a must-read for any leader in business, academia, or politics who wants to achieve and maintain a twenty-first-century, online competitive advantage."
– Deborah Wince-Smith, President, Council on Competitiveness
